Small business owners can sometimes experience a difficult uphill battle when it comes to getting real traffic to their blogs and websites. Many E-commerce sites are hosted with cPanel, which is a great start as it already features some handy tools to help you get the most out of your website. Here are a few helpful tips to maximize the yield from your promotional efforts and get the kind of traffic that can give a big boost to both your online and offline business.
Use Wordpress For Better Ranking
Installing Wordpress with a cPanel back end is just about the easiest way to start up a blog or simple website. With automatic installation programs such as Fantastico, getting a basic website online can be accomplished in a matter of minutes. The great thing about Wordpress is that it’s easy to optimize so that you rank well immediately as compared to a stand-alone site. The Content Management System approach is the least complicated way to organize your web property, and there are hundreds of plugins and add-on programs that will automatically optimize your site for Search Engine Optimization.
Take Care of the SEO Basics
The simple truth about SEO, or Search Engine Optimization, is that it’s not as difficult as everyone thinks. At the very least, it’s not rocket science. But it does take some effort, so if you don’t get the basics right you’re wasting your time and money. Take time to properly choose your keywords to make sure the big names in Internet Search like Yahoo!, Google and Bing index your site properly. Meta tags on your pages are also crucial, as they provide additional information to Search Engine Spiders that index and catalog your data, making it easier for users to find your site.
It’s All About The Keywords
This is Day One stuff, but keywords and more importantly keyword density focused on your specific niche are important when it comes to ranking highly. A high Google Page Rank is crucial when it comes to getting organic traffic off of the search engines. The prevailing wisdom when it comes to specific keywords is that you want a density of 2-3% for a particular search phrase. So if you run a professional dog walking service in San Diego, the keyword phrase “professional dog walker in San Diego” should pop up at least a few times for every 500 words worth of article or blog post you produce.
301 Redirects and On-site Optimization
Sometimes, for whatever reason, old URLs linking to your blog posts and web pages are no longer valid due to them being moved to a new location. Unfortunately, old links may still live on in users’ bookmarks and show up in Search Engine Results Pages. Use redirects to point them to the new URL so they don’t end up getting a 404 Error page. Using internal links to point readers to other blog posts and pages on your site can strengthen your Page Rank as well as improve the user experience and the value they take away from your site.
Tips For cPanel
If your site works on cPanel’s superb web hosting administration program, there are some built-in capabilities available for Site Optimization that you may not be taking advantage of. Webalizer is an exceptional statistics program included in cPanel by default. It allows you to take a good hard look at your traffic, where it’s coming and how long visitors stay on your web site or blog. You can get a lot of information from Webalizer and use it to improve your site, thereby increasing conversions, sales and referrals.
The few tips we just looked at are just the tip of the iceberg when it comes to SEO, Web Site Optimization and increasing traffic. There are many more ways to grow your online business for increased visibility and profitability. If you’re not playing the Social Media game, sign up for a Facebook account and interact with the local community in your area to raise awareness of your business. A little bit of effort in any of these areas can pay large dividends in the end.